Strategy and Brand
Strategy and Brand is the first of our five streams, and usually the first conversation. Before any design or media spend, we look at the business, its customers and its competitors to find the gap that's holding growth back. Then we fix the foundation the rest of the marketing stands on.
Each service below has its own page with the detail. Most brand development projects combine two or three of them.
Services in this stream
Brand Strategy
positioning, purpose, values and messaging, grounded in research and competitor analysis.
Brand Creation
naming, identity and the brand bible, for a business starting out or starting again.
Brand Repositioning
shifting how the market sees an established brand when the business has changed.
How the strategy work runs
Strategy projects usually open with Business Immersion, structured interviews with the people who know the business best. Next comes The Brand Incubator, a single workshop where positioning, messaging, personality, promise and story get agreed. Both are stages of The Sphere Process.
Common
Questions
If customers can't say what makes you different, start with brand strategy. If the business has outgrown its name or its look, start with brand creation or repositioning. If the problem is commercial rather than brand, start with business consulting. A first call will narrow it down.
Usually, yes. Consumer research, audience profiling and competitive analysis all sit in this stream, and positioning is built on what that evidence shows.
Yes. The five streams are designed to work together, so the positioning agreed here carries into Creative and Content, Web and Digital Development, Campaign Rollout, and PR without a hand-over to another agency.