Page by Page: How To Tell Your Brand’s Story
The Importance of Brand Storytelling in Strategic Marketing In the fast-evolving world of marketing, brand storytelling has emerged as a vital tool…
BRAND CREATORS AND REINVIGORATORS
For over 25 years, Sphere has been at the forefront of brand and marketing innovation, partnering with businesses to create, revitalise, and elevate their brands to new heights. Our collaborative approach ensures that we work hand-in-hand with your marketing team to amplify your brand’s unique voice and vision.
Our proven track record includes standout results across diverse categories, having worked with renowned brands like Nando’s, Chatime, Roll’d, and Adriatic. In today’s challenging market, your brand needs to be more than just a nice name and logo; it needs to tell a compelling story that connects with consumers on a deeper level.
Whether you’re launching a new brand or revitalising an existing one, Sphere is here to help you make an impact. Let us partner with you to transform and reinvigorate your brand, ensuring it thrives in the modern marketplace.
News and insights
In any brand transformation, storytelling is one of the most powerful tools. Sharing why your brand is changing - what it means for your audience - makes the journey relatable and real.
Let your story drive the transformation ✏️📚🌟
Who agrees?
#BrandStorytelling #TransformationJourney
We’re thrilled to introduce @hummington_au, our latest venture dedicated to transforming marketing departments from the inside out.
Born from The Sphere Agency’s 25 years of cutting-edge expertise, Hummington is here to partner with C-suite executives and marketing teams, delivering seamless support, strategic insights, and actionable results.
While Sphere continues to drive creativity, Hummington optimises marketing functions to help brands reach new heights.
Together, we’re not just making brands - we’re helping them hum with purpose.
🚀 🎶
#SphereAgency #Hummington #MarketingOptimisation #marketingdepartmentoptimisers #BrandGrowth #TransformativeSupport
In the fast-paced world of digital marketing, cutting through the noise is essential. The right social media strategy can transform brands and drive results.
Social media is now a key tool for businesses to engage with their audience, build brand loyalty, and drive sales.
Nielsen’s recent report shows social media spending delivers an ROI 36% higher than the average across all media.
Additionally, 75% of consumers exposed to social media ads are more likely to purchase, use, or consider the brand, highlighting the impact of targeted advertising.
While organic reach on platforms has dipped, it`s not dead. In 2024, Facebook’s organic reach improved from 4.32% to 5.90%, despite Instagram`s decline to 7.60% from 9.34%. Engaging content still gets noticed.
The key? Providing real value.
Consumers gravitate towards content that is informative, entertaining, and relevant. Creativity is crucial, even with a limited budget. Effective, low-cost marketing tactics and integrated campaigns create a robust strategy, reaching a broader audience and fostering deeper connections.
Brands focusing on active platforms and meaningful engagement see better results. Leveraging creativity, data-driven insights, and strategic planning, brands can create content that resonates and drives engagement.
Social media offers a unique opportunity to tell a long-tail story that connects with consumers, fostering community and trust that is essential for long-term success.
#socialmedia #roimarketing #mediachannels #strategicplanning #marketingmelbourne #sphereagency
At Sphere, our core values are more than just words; they are the foundation of everything we do. 🏗
But how often do we pause to review and reflect on these values to ensure they truly guide our actions and decisions?
At The Sphere Agency, we aim to uphold our values every day and periodically review them to ensure we remain true to them. If we find we`ve strayed too far, we analyse why.
Recently, we took a hard look at our own values and realised we weren`t aligned with them anymore. So, we made the bold decision to change them.
When our values no longer reflect our desired direction, we bring the entire team together to redefine what links our staff to our service at the highest level. Values can be aspirational, guiding us towards where we want to go.
In an increasingly challenging environment, we sometimes find ourselves misaligned with our values. When this happens, we adapt and evolve them to stay on course.
“Before joining any company, I always prioritise looking at their values. When I reviewed The Sphere Agency, their emphasis on being Fast and Smart, Dedicated, Community-focused, and Forward Thinkers stood out. These values mirrored my own aspirations and goals. It`s rare to find a company that truly aligns with who you are and where you want to go.” – Harry Wilson-Robson, AM.
Consistently evaluating and holding ourselves accountable to our values is essential for maintaining a thriving company culture and achieving long-term success. It`s not just about setting high standards but also about making sure we, our team, and all partners, live up to them every day.
Regularly reviewing our values helps us:
• Align our actions with our principles.
• Foster a cohesive and motivated team.
• Adapt to new challenges while staying true to our mission.
• Ensure we deliver exceptional results for our clients.
By holding ourselves accountable, we can continue to grow, innovate, and lead with integrity.
How often does your team review and reflect on its core values?
#CoreValues #SphereAgency #CompanyCulture #Accountability #Leadership #ContinuousImprovement #WorkplaceCulture
Meet DIGGER, the Plushie Pup with a Purpose 🐾
Over the weekend, our client Australian Defence Apparel unveiled their latest initiative with the Australian Kookaburra Kids Foundation!
With every DIGGER purchased, all proceeds directly support the Australian Kookaburra Kids Foundation.
To support this important initiative, head to ada.com.au to purchase your own DIGGER plushie 🐶
April Fools marketing pranks have become increasingly common over the years (perhaps too common!). Our latest blog dives into some of the more memorable examples from the past decade. Click the link in our bio to read 🧡🃏
Keep your eyes peeled for an upcoming video series by Sphere, talking to our Executive Creative Director Michael about all things Sphere, life lessons and career highlights ✅💭🤩
What do you want to ask Michael? Comment below!👇
#advertisingagency #advertisingagencymelbourne #melbourne #marketing
2009 was a big year Sphere. Working alongside the National PR Manager of Nando’s, Jacinta Chapman (now our Managing Partner!), we helped make Nando’s worldwide news, earning over $8 million in global publicity within 48 hours. To make it all happen, we just needed a limousine, 50 litres of hot sauce, models, and a Bruno impersonator – it hopefully make sense if you watch the video!
🔔NEW BLOG ALERT🔔
At some point, everything old is new again. Just like how fashion trends can return stronger than ever decades later, so too can marketing techniques.
Check out our latest blog for insights on six classic techniques that are potentially even more impactful today.
#advertising #melbourneagency #marketingmelbourne
What a year we had with our client, Enphase! In 2023, we travelled all over the countryside, helped launch their new IQ Battery 5P and loved every minute of it. We look forward to an even brighter 2024! ☀️
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