Web & Digital Development
"A website is the one piece of marketing every customer eventually checks. It should argue your case as well as your best salesperson would."
The Sphere Agency is a website design and development agency for Australian businesses that want their site to carry the same thinking as their brand. We plan, design and build websites, ecommerce stores, landing pages and digital products, then keep improving them after they go live.
Most website problems aren't technical. They start when a site is briefed in isolation, by people who never sat in the brand workshop. Here, the team that shaped your positioning also shapes the site map, the page copy and the path to enquiry or checkout. The website ends up explaining the business the way you would explain it across a table.
Build quality still matters. Search foundations, schema, analytics and conversion tracking are part of the first release, not a later phase. We pick the platform (Shopify, WordPress and WooCommerce, a headless set-up or a custom React build) based on what your team will need to run day to day.
Website design and development, start to finish
Website design and build
Sites planned backwards from the customer's questions: what they need to see, and in what order, before they get in touch or buy. The design follows your brand system, so the site feels like your business and not like a theme.
UX and UI design
Wireframes, user flows and interface design that make the next step obvious on a phone as well as a desktop. We map the journey first and add the visual layer once the path is clear.
Ecommerce development
Online stores for Australian shoppers, planned around local shipping, tax and payment options from the start. Product pages, collections and checkout are designed to sell, and your team can keep them up to date.
Landing pages
Campaign and lead-generation pages that match the ad or email that sent the visitor, with one clear action and tracking checked before the media goes live.
Digital product development
Sometimes the idea is bigger than a website: an ordering experience, an app or a customer tool. We bring the same brand and strategy thinking to the product itself. Our Foodifox work ran from the name and identity through to app design.
Website optimisation
Analytics, conversion tracking and ongoing improvement for sites that are already live. We find where visitors drop out, fix what's in the way and measure whether the change worked.
The Work Speaks
This stream suits businesses whose website no longer reflects the brand. It also suits retailers moving more of their sales online, and marketing teams that want campaign pages they can launch and update themselves. It's a natural next step after a repositioning, because the website is usually the first place a new story has to show up.
Why Sphere
One team from brand to build: the people who wrote the positioning work on the site
Search, schema and tracking set up at launch, not bolted on months later
Platform chosen for the business: Shopify, WordPress, headless or custom
Senior people on the work, from a team that has been building brands for 28 years
How We Do It
Discovery & Site Plan
Goals, audiences, content and the pages the business actually needs.
UX & Design
Wireframes, user flows and interface design, signed off before the build starts.
Build & Launch
Development, content loading, tracking and search set-up, all tested before go-live.
Measure & Improve
An analytics review and ongoing optimisation once real visitors arrive.
Common
Questions
It depends on what the business needs the site to do. We build on Shopify, WordPress and WooCommerce, headless set-ups and custom React builds. We only recommend one after we understand who will be running the site.
Yes. Website optimisation is part of this stream. We start with what the current site does well and where people drop out. Then we recommend targeted fixes or a new build, whichever the evidence supports.
Yes. Technical search set-up, schema, a sitemap, analytics and conversion tracking all go in during the build, so the site can be measured from its first day live.
Not always. If the positioning is sound, we build the site around it. If the website brief keeps raising questions the brand hasn't answered, our Strategy and Brand stream can settle them first.