PR, Comms and Activation
"Paid media buys attention. A good story earns it, and keeps earning after the budget runs out."
Some ideas work best when people talk about them instead of scrolling past them. The Sphere Agency plans influencer and event PR, media relations and brand stunts as one programme, so the coverage, the content and the moment on the day all point the same way.
The work starts with the story. What is genuinely new or surprising about the brand, and who would want to tell it? Once that's clear, we decide which mix of media relations, creator partnerships, stunts and events will carry it furthest.
PR sits next to the brand, creative and media teams here. That means the announcement, the launch event and the paid campaign can all run from one calendar instead of three.
What this stream covers
PR strategy and execution
A plan for what to announce, when, and to whom, plus the press materials to deliver it.
Media relations
Stories pitched to the national, trade, broadcast and digital outlets that suit them.
Brand stunts and activations
Moments designed to prove a point in public, like the Veil stunt where Collingwood's Dane Swan appeared with his tattoos covered.
Integrated communications
Messaging lined up across PR, social, paid media and internal channels, so every audience hears the same story.
Influencer partnerships
Creators chosen for audience fit and credibility, with briefs that leave room for their own voice.
Event management
Launches and events planned end to end: concept and production, staffing, permits and the post-event report.
Influencer and event PR that connects to the brand
Influencer and event PR rarely works as a one-off. We tie launch events, creator content and earned coverage back to the brand platform, so each moment adds to the last. When the job is protecting a reputation rather than building one, our PR & Brand Reputation service covers crisis communications and spokesperson training. For sampling, pop-ups and experiential events, see Brand Activation.
The Work Speaks
Brands with news to announce. Consumer brands planning launches and events. Businesses that want earned media and partnerships working alongside their paid campaign rather than off to one side.
Why Sphere
PR planned alongside brand, creative and media
Stunts and activations designed to earn coverage
Media relations across national, trade, broadcast and digital outlets
Crisis-ready communications through our PR & Brand Reputation service
How We Do It
Story
Find the angle worth telling and the audiences who will care.
Plan
Choose the mix of media, creators, stunts and events.
Execute
Pitch, partner, produce and run the moment on the day.
Report
Review coverage, reach and engagement against the goals.
Common
Questions
PR strategy and execution, media relations, brand stunts and activations, integrated communications, influencer partnerships and event management. You can use one part or the whole programme.
Yes. We select creators, brief them and coordinate their content with the rest of the campaign, so their posts land alongside the coverage and the paid media.
PR & Brand Reputation focuses on media strategy, reputation management and crisis communications. This stream is broader. It adds stunts, events, influencer partnerships and integrated comms.
Yes. We manage activations and events nationally, including logistics, staffing and production. Our city pages cover Sydney, Brisbane, Perth, Adelaide, Canberra and the Gold Coast.