Creative and Content
"Every asset a customer sees either builds the brand or spends it."
Creative and Content is where strategy becomes something people can see, read and watch. Our South Yarra team handles video production, photography and copywriting alongside design, identity and social content, so every piece starts from the same brief.
That matters more than it sounds. When the script, the shoot, the packaging and the social edits come from different suppliers, a brand slowly turns into a collection of styles. With one senior team on all of it, the idea stays intact from the first concept to the last cut-down.
Most of this work is briefed from a Sphere strategy or style guide. If your brand is already clearly defined, we can work from yours.
What we make
Creative direction and campaign development
A campaign idea developed and art-directed to work at every size, from a television spot to a point-of-sale card.
Copywriting
Headlines, scripts, website and packaging copy, and tone-of-voice guidance, written by people who were in the strategy room.
Graphic design and brand identity
Logos, typography and design systems, plus packaging, retail collateral and campaign key visuals.
Style guides
Guides built to international standards, so suppliers, franchisees and in-house teams all apply the brand the same way.
Video and photography
TVCs, digital film, and product and lifestyle photography, produced in-house with senior directors on set.
Social content
Always-on and campaign content for Meta, TikTok, YouTube and LinkedIn, written and cut for how each platform is actually used.
Experiential and event activation
Creative for launches, sampling and events, planned with our Brand Activation team so the moment and the content match.
Video production, photography and copywriting under one brief
Content tends to drift when every format is commissioned separately. We plan the shoot, the script and the written copy together. The photography then suits the packaging, the video edits suit the social calendar, and the words sound like the same brand everywhere they appear.
Brands launching a new identity or product. Marketing teams that need a dependable production partner. Businesses whose content has drifted off-brand across channels and suppliers.
Why Sphere
Video, photography, copy and design under one creative lead
In-house production from our South Yarra studio
Work briefed from the brand strategy, so it stays consistent
Style guides that let other people apply the brand correctly
How We Do It
Brief
Objectives, audience and the single idea the work has to carry.
Concept
Creative routes developed and tested against the brief.
Produce
We shoot, write, design and edit, with senior people on set.
Deliver
Final assets supplied in every format and size the channels need.
Common
Questions
Yes. Our own team produces film, video and photography out of the South Yarra studio, with senior creative directors on set.
Yes. Copywriting covers campaign lines and scripts, website and packaging copy, and tone-of-voice guidance your own team can use.
Creative Development is our concept-led campaign service. Creative and Content is the wider stream around it, which also covers production, identity, style guides and social content.
Yes. We produce always-on social content as well as campaign edits. Our Social Media service covers social strategy, community management and paid social.