Building international brands: the art of making every market feel like home.

In this day and age, almost every brand has the potential to go global. There used to be just a handful of truly global brands, but now it feels like that number is rising exponentially every year. That’s why when creating new brands, it’s critical to look at the brand with a global perspective from the very start. However, there […]

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Something to chew over

-By Alana Rendina I’d been having trouble thinking of a topic for a blog piece when I stumbled across an interesting ad late last night. There is an age-old social stigma that says chewing gum gives a bad impression – that people who chew gum are perceived as being rude and disrespectful. The Beldent Gum Brand set out to disprove […]

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