The Power of Micro-Moments in Marketing

We live in an age of fragmented attention. The average consumer checks their phone over 150 times a day.

Google defines micro-moments as the instances when people reflexively turn to a device to act on a need. For brands, these moments are gold.

The key to winning micro-moments is being there when they happen, with content that's relevant, helpful, and frictionless.

Consider the 'I want to know' moment: when a potential customer is researching your category. Is your content marketing showing up?

Or the 'I want to buy' moment: when someone is ready to purchase. Is your checkout process seamless?

Brands that map their customer journey against micro-moments and optimise each touchpoint will win the attention war.