Sector — Retail & Ecommerce
Retail & Ecommerce Marketing Agency
The Sphere Agency is a retail and ecommerce marketing agency working with Australian retailers and DTC brands. We combine retail brand identity, ecommerce campaign management and conversion-focused creative to grow revenue online and in-store — not just traffic.
Retail is now a hybrid channel. Shoppers browse online, buy in-store, return via post and expect one brand experience across all of it. We build brand systems, campaign engines and creative that hold up across every touchpoint — website, paid social, EDM, catalogue, in-store and packaging.
How we work with retail & ecommerce brands
Retail is hybrid — the brand has to hold across every touch
Modern shoppers research on Instagram, price-check on Google, browse in-store and check out from the couch. An omnichannel retail agency has to build brand systems that survive that journey — packaging that photographs well, shopfront that echoes the paid social hero, EDMs that reference the catalogue. Our retail branding agency work for Adriatic Furniture doubled sales because every touchpoint reinforced the same story.
Ecommerce growth without vanity traffic
As a Shopify agency in Melbourne and DTC agency across Australia, we plan ecommerce growth around margin and stock — not sessions and click-through rate. Conversion optimisation, EDM lifecycle, paid social and Google Shopping run against a single revenue KPI, tested weekly, rescoped quarterly. Every dollar of media has to earn its way back through the till.
- DTC agency Australia
- Shopify agency Melbourne
- ecommerce growth agency
- omnichannel retail agency
- retail branding agency Australia
- conversion optimisation agency
- retail marketing agency Melbourne
- furniture and homewares marketing agency
Retail & Ecommerce Capabilities
Ecommerce Campaign Management
Ecommerce campaign management across Meta, Google, TikTok, email and affiliate — always-on acquisition combined with peak-trade flights (Black Friday, Boxing Day, EOFY) planned around real margin and stock data.
Conversion-Focused Creative
Conversion-focused creative built for the funnel — hook-led paid social, product-page hero imagery, EDM design and landing pages tested against real revenue metrics rather than vanity engagement.
Retail Brand Identity
Retail brand identity systems that work across storefront, packaging, ecommerce and paid media — distinctive, ownable, and rigorous enough to hold up when scaled across a national footprint.
Retail and ecommerce brands we've grown
From heritage furniture retailers to national appliance chains, we've delivered brand and campaign work that translates directly into measurable retail and online sales.
The Good Guys
National retail campaign support.
A heritage retail brand rebuilt for the ecommerce era — and revenue followed.
The Sphere Agency
Our Services For Retail & Ecommerce
Common
Questions
Everything you need to know about our retail & ecommerce marketing work.
A retail and ecommerce marketing agency handles brand, creative and performance marketing for retailers selling both online and in-store — covering brand identity, ecommerce campaign management, paid media, EDM, and conversion optimisation across the whole customer journey.
“Sphere didn't just build our brand — they gave us a strategic platform that changed how we compete in retail & ecommerce.”
Marketing Director · Retail & Ecommerce
Selected Work
Retail & Ecommerce Work That Delivered
A snapshot of the sector work we've built — from strategy to shelf, screen and storefront.
In Good Company
Trusted By Australia's Most Ambitious Brands
Ready When You Are
Let's Build A Retail & Ecommerce Brand That Outperforms.
Book a 30-minute call with a senior partner. No account managers. No layers. No proxies.