Sector — Hospitality
Hospitality Marketing Agency Australia
The Sphere Agency is a hospitality marketing agency working with cafes, quick-service restaurants, casual-dining groups and multi-venue hospitality operators nationally. We build the brand, run the campaigns and give every venue the trade-area marketing tools it needs to fill seats — mid-week, not just Friday night.
Hospitality is a margin-thin, foot-traffic business. A great brand and a smart campaign move covers and average spend at the same time. We combine venue brand identity, menu photography, seasonal campaign creative, paid social and local trade-area media so operators can lift covers without discounting their way out of profit.
How we work with hospitality brands
Brand, menu and campaign as one system
Most hospitality marketing agencies treat brand, menu and campaigns as separate briefs. We build them as one system — venue identity, menu architecture, seasonal campaign creative and food and drink photography planned together so every LTO, launch and always-on flight reinforces the same brand. It's how Chatime, Roll'd and Pop Meals scale a coherent brand across hundreds of venues without diluting it.
Trade-area media that actually fills seats
Covers come from the 3-5km trade area, not a national impression count. We plan geo-fenced Meta, TikTok, Google and out-of-home around real venue dayparts and dwell patterns — filling mid-week, protecting margin on peak, and giving group operators a repeatable local playbook for every new opening.
- hospitality advertising agency
- restaurant marketing agency Australia
- QSR marketing agency
- cafe branding agency
- venue marketing
- multi-venue hospitality marketing
- hospitality group branding
- food and drink photography agency
Hospitality Capabilities
Venue & Group Brand Identity
Hospitality brand identity systems that hold up across menu, signage, uniforms, packaging, delivery and social — for single venues, multi-venue groups and QSR chains. Distinctive, ownable and rigorous enough to scale from one venue to a hundred.
Menu-Led Campaign Creative
Menu launches, LTOs, seasonal promotions and product-hero campaigns — food and drink photography, video, paid social and in-venue POS built as one integrated flight, not stitched together post-shoot.
Multi-Venue Rollout & Group Marketing
National campaign rollout for hospitality groups and QSR networks — group-level brand campaigns, venue-level LSM playbooks, launch marketing for new openings and refits, and franchisee support where relevant.
Local Trade-Area Marketing
Trade-area targeting on Meta, TikTok, Google and out-of-home for individual venues — geo-fenced acquisition, community activations, review strategy and loyalty programs that fill quiet dayparts without eroding margin.
Hospitality brands we've built and grown
From single-venue launches to national QSR networks, The Sphere Agency has delivered brand, campaign and rollout work for some of the most recognisable hospitality names in Australia and Asia.
Nando's
230+ venues. ~$10m earned PR value in 12 months.
Senior thinking, applied to sector realities.
The Sphere Agency
Common
Questions
Everything you need to know about our hospitality marketing work.
A hospitality marketing agency helps venues, groups and QSR networks grow covers and average spend through brand identity, menu-led campaign creative, photography and video, paid media, local trade-area marketing and multi-venue rollout — under one roof at Sphere.
“Sphere didn't just build our brand — they gave us a strategic platform that changed how we compete in hospitality.”
Marketing Director · Hospitality
Selected Work
Hospitality Work That Delivered
A snapshot of the sector work we've built — from strategy to shelf, screen and storefront.
In Good Company
Trusted By Australia's Most Ambitious Brands
Ready When You Are
Let's Build A Hospitality Brand That Outperforms.
Book a 30-minute call with a senior partner. No account managers. No layers. No proxies.