Veil x Dane Swan Stunt

Veil had a remarkable product. A skin-matching formula capable of completely covering tattoos. But with a limited budget and a sceptical audience, the challenge was getting people to believe it actually worked.

Sphere's solution was simple. Take one of Australia's most recognisable tattooed footballers, Collingwood star Dane Swan, and make his tattoos disappear.

Using Veil, Dane underwent a dramatic transformation, appearing completely tattoo-free and shocking his Collingwood teammates, who believed he'd undergone laser tattoo removal. The stunt proved the product's effectiveness in a way no traditional advertisement could.

The transformation aired exclusively on Seven's Saturday Night Footy, reaching over one million viewers. Before-and-after images appeared in the Herald Sun, with the story becoming the most viewed article on its website.

The impact was immediate. Veil's website traffic increased by almost 400%, generating more than a month's worth of sales in a single weekend. A big result from a small budget.