Veil – Dane Swan Stunt
The Challenge
Veil Cream experienced an overwhelming surge in demand. Their existing marketing success had outpaced operational capacity, and they needed a strategy that would harness extreme consumer interest while building a sustainable brand presence.
Our Approach
We orchestrated a bold PR activation featuring former AFL star Dane Swan that perfectly captured Veil's brand personality. The campaign was designed to generate massive earned media and social conversation.
The Solution
A multi-channel PR campaign combining celebrity partnership, social media amplification, and earned media strategy that created a viral moment and unprecedented demand.
The Results
- Website crashed from overwhelming demand
- Complete stock sell-out following campaign launch
- Featured in over 20 media outlets nationally
- Social media reach exceeded 5 million impressions
- Brand awareness increased by 300% in target demographic