Sector Expertise
FMCG Marketing Agency Melbourne
The Sphere Agency is an FMCG marketing agency in Melbourne, working with Australian food, beverage and grocery brands from our South Yarra studio. We combine FMCG brand identity, campaign management and media planning to move product on Melbourne shelves and nationwide.
At the 2021 Census, 167,996 Greater Melbourne residents were employed in Manufacturing, out of 2,444,991 employed residents. That count covers all manufacturing, not food alone. For a narrower view, Agriculture Victoria's RISE model estimates 41,587 jobs in food product manufacturing and 5,914 in beverage product manufacturing in Greater Melbourne in 2022–23.
Fresh produce moves through the Melbourne Market at Epping, which Agriculture Victoria describes as "spanning 67 hectares": "With around 2,750 businesses operating from the market and over 2,000 buyers". For a packaged-goods brand, the practical point is that trade buyers here see a lot of product from nearby makers. Pack design has to earn its place at shelf distance, sell-in material needs a plain reason to range the line, and shopper activity should hand the retailer something it can actually run in-store.
Your business, up close
- Agency
- Grocery marketing
- Packaged goods agency
- Shopper marketing
- Advertising
Our Capabilities
Campaign Management
End-to-end campaign management across ATL and BTL — from creative concept and shopper activation through to retailer rollout, in-store, and post-campaign performance reporting. We keep the through-line consistent from TVC to shelf-talker.
Media Planning
Media planning grounded in category data, retailer trade calendars and audience purchase cycles. We plan and buy across broadcast, digital video, programmatic, retail media and social so every dollar chases a real consumer moment.
Brand Identity
Brand identity systems built for the aisle — distinctive brand assets, packaging architecture, tone of voice and style guides that survive category noise and hold up under private-label pressure.
Social Advertising
Social advertising on Meta, TikTok, YouTube and Pinterest — creator content, always-on performance, and hero campaign flights that build brand and drive conversion side-by-side.
Email Marketing
Email and CRM programs that reward repeat purchase — welcome flows, product education, sampling programs and lifecycle campaigns for DTC ranges and loyalty audiences.
SEO
SEO for brand sites, product pages and recipe/content hubs — ranking for category, ingredient and use-case queries so shoppers find you before the shelf, not just at it.
Melbourne FMCG brands we've built and grown
The Sphere Agency has delivered brand, creative and campaign work for iconic Melbourne-linked FMCG names — including Rosella, SPC, Four'N Twenty and Della Rosa — across grocery, frozen and pantry categories.
Rosella
Iconic Australian pantry brand.
SPC
Category-leading Australian food manufacturer.
Four'N Twenty
Heritage Australian pie brand.
Della Rosa
Premium Italian food range.
Work built and launched from our studio.
The Sphere Agency
Related Service Streams
See the national Sector overview or dive into the service streams that pair best with your business.
Common
Questions
Working with our agency.
The Sphere Agency is at 11 Wilson St, South Yarra VIC 3141. Our senior FMCG team runs strategy, brand, campaign and media out of that Melbourne studio for clients across Australia.
Selected Work
Brands That Deliver
A snapshot of the work we've shipped out of our studio.
In Good Company
Trusted by ambitious brands
Let's Talk
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