Campaign Rollout, Media & Support
Campaign Agency Melbourne
The Sphere Agency is a campaign agency in Melbourne that plans, buys and rolls out multi-channel campaigns for Australian brands. From national TVC through to store-level LSM, our Melbourne team runs the whole engine — brand management, media, production and rollout — under one senior lead.
Great creative fails when the rollout does. Our Melbourne campaign team builds POS calendars, media plans and rollout schedules that translate the idea into a coordinated flight across every channel — and we stay hands-on through production, in-market optimisation and post-campaign reporting.
Campaign Rollout, Media & Support, up close
One engine — media planning, buying, rollout and reporting
Most Melbourne brands stitch together a creative agency, a media planning agency and a rollout partner — and lose weeks in the seams. Our integrated campaign agency team plans media, buys it, produces the adaptation, deploys through franchisee comms and reports weekly, all under one senior lead. Fewer handoffs; more time in-market.
Built for national rollouts, tuned for local moments
Whether it's a national campaign rollout across 230+ Nando's stores or a Melbourne-only LTO, the discipline is the same: POS calendars, retailer trade windows, franchisee lead times and margin data feed every media buy. Advertising campaign management is a commercial exercise before it's a creative one.
- Media planning agency
- Media buying agency
- Campaign management agency
- Integrated campaign agency
- Advertising campaign agency
- National campaign rollout agency
Campaign Rollout, Media & Support
Media Planning & Buying
Media planning and buying across broadcast, digital video, programmatic, retail media, social and OOH — grounded in real audience data, retailer trade calendars and category buying cycles.
Brand Management & Campaign Rollout
End-to-end brand management and campaign rollout for brands — creative adaptation, production management, asset libraries and rollout across every touchpoint, store and franchisee.
Promotional Campaigns
Promotional campaigns — LTOs, seasonal flights, competitions and shopper activations — planned around real margin, stock and category calendars, not just launch dates.
In-Market Optimisation & Reporting
Live campaign optimisation markets — creative rotation, spend shifts, audience refinement — with weekly performance reporting tied to commercial KPIs.
Media Buying, Google Ads and SEO for Brands
Search, paid social and traditional media are planned as one budget. A Melbourne flight's Google Ads, SEO and media buy then reinforce each other, and the weekly report shows which channel earned its share.
230+ store campaign rollout with ~$10m PR value in 12 months
Sphere's Melbourne team ran national campaign rollout and PR support across 230+ Nando's stores in a single 12-month program — delivering approximately $10m in earned PR value alongside coordinated store-level activation.
See The WorkCampaign Rollout, Media & Support that moves the numbers, not just the mood board.
The Sphere Agency
Our Services
Deep-dive on the full Campaign Rollout, Media & Support stream, or explore our other senior-led capabilities below.
Sectors We Serve In Melbourne
Common
Questions
Working with a campaign rollout, media & support agency.
A local campaign agency handles the operational engine — media planning and buying, campaign rollout, brand management, production management and reporting — so a creative idea becomes a coordinated in-market flight.
Selected Work
Campaign Rollout, Media & Support That Delivered
A snapshot of the campaign rollout, media & support work we've shipped for local and national brands.
In Good Company
Trusted by ambitious brands
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Ready For Campaign Rollout, Media & Support That Actually Moves The Needle?
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