Retail & Ecommerce — Melbourne
Retail & Ecommerce Agency Melbourne
The Sphere Agency is a retail and ecommerce marketing agency in Melbourne, working with Australian retailers and DTC brands. We combine retail brand identity, ecommerce campaign management and conversion-focused creative to grow revenue online and across Melbourne stores — not just traffic.
Retail Trade was the industry of 229,046 Greater Melbourne residents at the 2021 Census, and 55,125 (2.3%) worked in Supermarket and Grocery Stores. Within the municipality, 2024 CLUE census results show 1,870 retail trade establishments and 21,256 retail trade jobs. Queen Victoria Market, "Officially opened on 20 March 1878", invites people to "shop at over 600 small businesses", in its operator's words.
Grocery chains, specialty stores and market traders all pull on the same household budget. Online and in-store need to tell one story, so the product page, the email and the window carry the same offer and look. Retail media and shopper marketing deserve as much planning as the brand campaign, because the decision is often made at the shelf or on a phone in the aisle.
Retail & Ecommerce in Melbourne, up close
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Retail & Ecommerce Capabilities In Melbourne
Ecommerce Campaign Management
Ecommerce campaign management across Meta, Google, TikTok, email and affiliate — always-on acquisition combined with peak-trade flights (Black Friday, Boxing Day, EOFY) planned around real margin and stock data.
Conversion-Focused Creative
Conversion-focused creative built for the funnel — hook-led paid social, product-page hero imagery, EDM design and landing pages tested against real revenue metrics rather than vanity engagement.
Retail Brand Identity
Retail brand identity systems that work across storefront, packaging, ecommerce and paid media — distinctive, ownable, and rigorous enough to hold up when scaled across a national footprint.
Melbourne retail and ecommerce brands we've grown
From heritage Melbourne furniture retailers to national appliance chains, we've delivered brand and campaign work that translates directly into measurable retail and online sales.
Adriatic Furniture
Rebrand and campaign work — doubled sales.
View WorkThe Good Guys
National retail campaign support.
Retail & Ecommerce work built and launched from our Melbourne studio.
The Sphere Agency
More Melbourne Capabilities
See the national Retail & Ecommerce sector page or dive into the service streams that pair best with retail & ecommerce brands in Melbourne.
Our Services For Retail & Ecommerce
Common
Questions
Working with a retail & ecommerce agency in Melbourne.
The Sphere Agency is at 11 Wilson St, South Yarra VIC 3141 — a short walk from the Chapel Street retail precinct. Brand, ecommerce, campaign and media work for our Melbourne retail clients is all run from that senior-led studio.
“The Sphere team in Melbourne thinks like operators, not just marketers. That's why our brand actually shifted the numbers.”
Managing Director · Retail & Ecommerce brand · Melbourne
Melbourne — Selected Work
Retail & Ecommerce Brands That Deliver In Melbourne
A snapshot of the retail & ecommerce work we've shipped out of our Melbourne studio.
In Good Company
Trusted by ambitious Melbourne brands
Melbourne — Let's Talk
Ready For A Retail & Ecommerce Brand That Outperforms In Melbourne?
Book a 30-minute call with a senior partner. Senior-led, no proxies, no layers.