PR, Comms & Activation
PR Agency Melbourne
The Sphere Agency is a PR agency in Melbourne delivering media relations, crisis communications, influencer partnerships and launch PR. Our senior comms team is embedded with Melbourne media, has real category relationships, and treats PR as a business tool — not a nice-to-have.
Melbourne PR gets earned when you have a story journalists can actually run and a spokesperson who can hold the line. We build both — narrative, media strategy, story angles, spokesperson training and the day-to-day relationships that turn Melbourne press releases into placements.
PR, Comms & Activation, up close
Media relations built on real relationships
A public relations agency in Melbourne is only as good as the phone calls it can make. Our media relations agency team maintains active relationships with Herald Sun, The Age, Nine, Seven, ABC and category trade press — so stories get pitched to the right desk on the right day, not blasted through a distribution list.
Crisis-ready and launch-ready, in the same team
Reputation management, crisis communications and launch PR are three faces of the same discipline: narrative control. Our crisis communications agency work covers spokesperson training and rapid-response protocols, while launch PR programs like Nando's delivered approximately $10m in earned media value across 230+ stores in 12 months.
- Public relations agency
- Media relations agency
- Crisis communications agency
- Influencer marketing agency
- Launch PR
- Corporate communications
- Reputation management agency
PR, Comms & Activation
Media Relations
Media relations built on real relationships with Herald Sun, The Age, Nine, Seven, ABC, category trade press and broadcast. We pitch stories journalists can actually run.
Crisis Communications
Crisis communications planning, spokesperson training, rapid-response protocols and reputation management for brands, franchise networks and boards.
Influencer Partnerships
Influencer and creator partnerships — from category talent to city-specific lifestyle voices — briefed, contracted and measured against real campaign KPIs.
Launch PR
Product, store and brand launch PR for — coordinated media flights, launch events, influencer waves and social amplification designed to deliver a single high-value news moment.
Influencer Partnerships, Events and Brand Stunts
Creator partnerships, launch events and stunts are planned with the media relations calendar, so a Melbourne launch gets coverage, content and a moment people can attend.
~$10m in earned PR value across 230+ stores in 12 months
Sphere's Melbourne PR team delivered approximately $10m in earned PR value for Nando's across a 12-month program covering 230+ stores — media relations, launch PR and integrated campaign comms.
See The WorkPR, Comms & Activation that moves the numbers, not just the mood board.
The Sphere Agency
Our Services
Deep-dive on the full PR, Comms & Activation stream, or explore our other senior-led capabilities below.
Sectors We Serve In Melbourne
Common
Questions
Working with a pr, comms & activation agency.
A local PR agency handles the narrative, media relationships and comms discipline that get a brand into local press and keep it out of trouble — media relations, crisis comms, spokesperson training, influencer partnerships and launch PR.
Selected Work
PR, Comms & Activation That Delivered
A snapshot of the pr, comms & activation work we've shipped for local and national brands.
In Good Company
Trusted by ambitious brands
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Ready For PR, Comms & Activation That Actually Moves The Needle?
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