Can you handle Melbourne rollouts across hundreds of stores?

Yes. We've supported franchise networks with over 1,000 stores including Tealive and 230+ stores including Nando's. Multi-site rollout and brand consistency across large networks — Melbourne and nationally — is a core capability.

Do you support Melbourne franchisees directly with LSM?

We build LSM playbooks, templated assets and franchisee training that Melbourne franchisors give their franchisees. In some engagements we also run direct support desks for individual franchisees running local campaigns.

How much does a Melbourne F&B franchise agency cost?

Brand and rollout scoping starts from $40,000 for a franchise brand system. National campaign and rollout retainers typically start from $10,000/month and scale with network size and media spend.

Food & Beverage Franchise — Melbourne

Food & Beverage Franchise Agency Melbourne

The Sphere Agency is a food and beverage franchise marketing agency in Melbourne, working with national and international F&B networks. We build the brand system, run the national campaign and give every Melbourne franchisee the local marketing tools they need — without breaking the brand at store level.

Melbourne Overview

Cafes and Restaurants accounted for 63,119 Greater Melbourne residents (2.6% of employed people) in 2021 Census figures. Closer in, the City of Melbourne's 2024 CLUE census counted 2,700 food and beverage services establishments and 36,946 food and beverage services jobs within the municipality.

With that many outlets inside one council area, a franchise store is competing for attention before anyone reads the menu. The brand has to be recognisable from the footpath and the offer clear at a glance. For the network, the harder job is consistency: every franchisee needs the same launch kit, local-area marketing templates they can use without a designer, and a calendar that shows what is coming before customers see it. Head-office campaigns land better when store owners have been briefed first and can run their own activity alongside them.

Food & Beverage Franchise — Melbourne In Depth

Food & Beverage Franchise in Melbourne, up close

Also Known As

F&B franchise agency Melbourne
hospitality franchise Melbourne
café franchise agency Melbourne
restaurant marketing agency Melbourne
QSR agency Melbourne

Campaign Agency Melbourne PR Agency Melbourne Launch, Deploy & Grow (Process)

What We Do

Food & Beverage Franchise Capabilities In Melbourne

Multi-Site Rollout

Multi-site rollout planning and execution for new stores, refits and rebrands. We manage brand rollout across dozens or hundreds of locations at once — signage, fitout collateral, launch marketing and franchisee training.

Franchise Brand Consistency

Franchise brand consistency through detailed brand systems, franchisee brand guidelines, approved asset libraries and marketing portals — so store 300 looks exactly like store 1, and every LSM piece protects the brand.

National Campaign Support

National campaign development and support for franchise networks — LTOs, seasonal campaigns, product launches and brand-building work — planned around POS calendars and rolled out through franchisee comms.

Local Store Marketing

Local store marketing (LSM) playbooks, templated assets and franchisee training so every store can execute geo-targeted acquisition, community activations and grand-opening campaigns without going off-brand.

Proof

Franchise networks we've built and grown

From Melbourne-founded startups to international networks, we've delivered brand, campaign and rollout support across some of the most recognisable F&B franchise systems in the Southern Hemisphere — including Nando's, Chatime and Tealive.

Client

Nando's

230+ stores. Approx $10m in earned PR value in 12 months.

View Work Client

Chatime

Rebrand rolled out across 80+ cities.

View Work Client

Tealive

Brand and rollout support across 1,000+ stores.

View Work Client

Pop Meals

F&B brand build and campaign rollout.

View Work

Client

Pancake Parlour

Heritage Australian F&B network.

Melbourne — Case Study

Food & Beverage Franchise work built and launched from our Melbourne studio.

The Sphere Agency

Melbourne — Food & Beverage Franchise

Food & Beverage Franchise work built and launched from our Melbourne studio.

Senior strategy, brand, campaign and PR — delivered end-to-end for food & beverage franchise brands operating in Melbourne and beyond.

Since 1998Founded

SeniorTeam Model

Food & Beverage FranchiseSector Focus

MelbourneStudio

Read The Case Study

28Years of Experience

300+Brands Built

5Support Streams

50M+Consumers Reached

Explore

More Melbourne Capabilities

See the national Food & Beverage Franchise sector page or dive into the service streams that pair best with food & beverage franchise brands in Melbourne.

Melbourne

Campaign Agency Melbourne

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PR Agency Melbourne

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Services

Common
Questions

Working with a food & beverage franchise agency in Melbourne.

The Sphere Agency's Melbourne studio is at 11 Wilson St, South Yarra VIC 3141. Brand, national campaign, LSM and rollout for our F&B franchise clients are all run from that senior-led studio.