Food & Beverage Franchise — Melbourne
Food & Beverage Franchise Agency Melbourne
The Sphere Agency is a food and beverage franchise marketing agency in Melbourne, working with national and international F&B networks. We build the brand system, run the national campaign and give every Melbourne franchisee the local marketing tools they need — without breaking the brand at store level.
Melbourne is home to some of Australia's most active F&B franchise networks. Our franchise clients span from 5-store Melbourne startups to 1,000+ store systems across Australia and Asia — and every engagement is anchored to the same senior team that built the brand, not a rolling roster of account managers.
Food & Beverage Franchise in Melbourne, up close
Melbourne's franchise density is unique in Australia
Melbourne has more café franchises, QSR networks and hospitality challengers per capita than any other Australian capital — and higher expectations around brand craft. A hospitality franchise agency working here has to move faster on food photography, LSM playbooks and store launch marketing than the national average, or the network falls behind local independents.
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Food & Beverage Franchise Capabilities In Melbourne
Multi-Site Rollout
Multi-site rollout planning and execution for new stores, refits and rebrands. We manage brand rollout across dozens or hundreds of locations at once — signage, fitout collateral, launch marketing and franchisee training.
Franchise Brand Consistency
Franchise brand consistency through detailed brand systems, franchisee brand guidelines, approved asset libraries and marketing portals — so store 300 looks exactly like store 1, and every LSM piece protects the brand.
National Campaign Support
National campaign development and support for franchise networks — LTOs, seasonal campaigns, product launches and brand-building work — planned around POS calendars and rolled out through franchisee comms.
Local Store Marketing
Local store marketing (LSM) playbooks, templated assets and franchisee training so every store can execute geo-targeted acquisition, community activations and grand-opening campaigns without going off-brand.
Franchise networks we've built and grown
From Melbourne-founded startups to international networks, we've delivered brand, campaign and rollout support across some of the most recognisable F&B franchise systems in the Southern Hemisphere — including Nando's, Chatime and Tealive.
Nando's
230+ stores. Approx $10m in earned PR value in 12 months.
View Work ClientChatime
Rebrand rolled out across 80+ cities.
View Work ClientTealive
Brand and rollout support across 1,000+ stores.
View Work ClientPop Meals
F&B brand build and campaign rollout.
View WorkPancake Parlour
Heritage Australian F&B network.
Food & Beverage Franchise work built and launched from our Melbourne studio.
The Sphere Agency
More Melbourne Capabilities
See the national Food & Beverage Franchise sector page or dive into the service streams that pair best with food & beverage franchise brands in Melbourne.
Our Services For Food & Beverage Franchise
Common
Questions
Working with a food & beverage franchise agency in Melbourne.
The Sphere Agency's Melbourne studio is at 11 Wilson St, South Yarra VIC 3141. Brand, national campaign, LSM and rollout for our F&B franchise clients are all run from that senior-led studio.
“The Sphere team in Melbourne thinks like operators, not just marketers. That's why our brand actually shifted the numbers.”
Managing Director · Food & Beverage Franchise brand · Melbourne
Melbourne — Selected Work
Food & Beverage Franchise Brands That Deliver In Melbourne
A snapshot of the food & beverage franchise work we've shipped out of our Melbourne studio.
In Good Company
Trusted By Melbourne's Most Ambitious Brands
Melbourne — Let's Talk
Ready For A Food & Beverage Franchise Brand That Outperforms In Melbourne?
Book a 30-minute call with a senior partner. Senior-led, no proxies, no layers.