Sector Expertise
Food & Beverage Franchise Agency Melbourne
The Sphere Agency is a food and beverage franchise marketing agency in Melbourne, working with national and international F&B networks. We build the brand system, run the national campaign and give every Melbourne franchisee the local marketing tools they need — without breaking the brand at store level.
Cafes and Restaurants accounted for 63,119 Greater Melbourne residents (2.6% of employed people) in 2021 Census figures. Closer in, the City of Melbourne's 2024 CLUE census counted 2,700 food and beverage services establishments and 36,946 food and beverage services jobs within the municipality.
With that many outlets inside one council area, a franchise store is competing for attention before anyone reads the menu. The brand has to be recognisable from the footpath and the offer clear at a glance. For the network, the harder job is consistency: every franchisee needs the same launch kit, local-area marketing templates they can use without a designer, and a calendar that shows what is coming before customers see it. Head-office campaigns land better when store owners have been briefed first and can run their own activity alongside them.
Your business, up close
- F&B franchise agency
- Hospitality franchise
- Café franchise agency
- Restaurant marketing agency
- QSR agency
Our Capabilities
Multi-Site Rollout
Multi-site rollout planning and execution for new stores, refits and rebrands. We manage brand rollout across dozens or hundreds of locations at once — signage, fitout collateral, launch marketing and franchisee training.
Franchise Brand Consistency
Franchise brand consistency through detailed brand systems, franchisee brand guidelines, approved asset libraries and marketing portals — so store 300 looks exactly like store 1, and every LSM piece protects the brand.
National Campaign Support
National campaign development and support for franchise networks — LTOs, seasonal campaigns, product launches and brand-building work — planned around POS calendars and rolled out through franchisee comms.
Local Store Marketing
Local store marketing (LSM) playbooks, templated assets and franchisee training so every store can execute geo-targeted acquisition, community activations and grand-opening campaigns without going off-brand.
Franchise networks we've built and grown
From Melbourne-founded startups to international networks, we've delivered brand, campaign and rollout support across some of the most recognisable F&B franchise systems in the Southern Hemisphere — including Nando's, Chatime and Tealive.
Nando's
230+ stores. Approx $10m in earned PR value in 12 months.
View Work ClientChatime
Rebrand rolled out across 80+ cities.
View Work ClientTealive
Brand and rollout support across 1,000+ stores.
View Work ClientPop Meals
F&B brand build and campaign rollout.
View WorkPancake Parlour
Heritage Australian F&B network.
Work built and launched from our studio.
The Sphere Agency
Related Service Streams
See the national Sector overview or dive into the service streams that pair best with your business.
Common
Questions
Working with our agency.
The Sphere Agency's Melbourne studio is at 11 Wilson St, South Yarra VIC 3141. Brand, national campaign, LSM and rollout for our F&B franchise clients are all run from that senior-led studio.
Selected Work
Brands That Deliver
A snapshot of the work we've shipped out of our studio.
In Good Company
Trusted by ambitious brands
Let's Talk
Ready For Your Brand To Outperform?
Book a 30-minute call with a senior partner. Senior-led, no proxies, no layers.