Sector — Food & Beverage Franchise
Food & Beverage Franchise Marketing Agency
The Sphere Agency is a food and beverage franchise marketing agency working with national and international F&B networks. We build the brand system, run the national campaign and give every franchisee the local marketing tools they need — without breaking the brand at store level.
Franchise marketing is a scale problem. A brand only works when every store looks, sounds and feels like the same brand — and every franchisee has playbooks that actually drive foot traffic. Our franchise clients span from 5-store networks to 1,000+ store systems across Australia and Asia.
How we work with food & beverage franchise brands
Why franchise networks stop scaling — and how we fix it
Every hospitality franchise agency hits the same wall: national brand consistency versus franchisee autonomy. We resolve it with a rigorous brand system, a franchisee-ready asset portal, and LSM playbooks templated by store type — so store 300 looks like store 1, and every local franchisee can run campaigns without breaking the brand. It's the operating model behind Nando's 230+ stores, Chatime's rollout across 80+ cities, and Tealive's 1,000+ store international footprint.
One senior team from strategy to store opening
QSR marketing, café franchise marketing and multi-site rollout demand the same discipline: brand thinking, campaign engine, and store-level execution running as one program. Our restaurant marketing agency team handles the national campaign flight, franchisee comms, launch PR and local activation together — because splitting them across three vendors is where franchise brands quietly lose the plot.
- QSR marketing agency
- hospitality franchise agency
- café franchise marketing agency
- restaurant marketing agency Australia
- multi-site marketing rollout
- franchise brand consistency
- food franchise branding agency
- LSM local store marketing agency
Food & Beverage Franchise Capabilities
Multi-Site Rollout
Multi-site rollout planning and execution for new stores, refits and rebrands. We manage brand rollout across dozens or hundreds of locations at once — signage, fitout collateral, launch marketing and franchisee training.
Franchise Brand Consistency
Franchise brand consistency through detailed brand systems, franchisee brand guidelines, approved asset libraries and marketing portals — so store 300 looks exactly like store 1, and every LSM piece protects the brand.
National Campaign Support
National campaign development and support for franchise networks — LTOs, seasonal campaigns, product launches and brand-building work — planned around POS calendars and rolled out through franchisee comms.
Local Store Marketing
Local store marketing (LSM) playbooks, templated assets and franchisee training so every store can execute geo-targeted acquisition, community activations and grand-opening campaigns without going off-brand.
Franchise Brand Strategy and Naming
Positioning, naming and brand architecture for networks preparing to grow, or brands whose name no longer travels to new markets. Our Pop Meals work began with a new name.
Franchise Media Planning and Paid Social
National flights planned alongside store-level budgets, so head-office media and local paid social support each other instead of competing for the same customers.
Franchise networks we've built and grown
From 5-store startups to 1,000+ store international networks, we've delivered brand, campaign and rollout support across some of the most recognisable food and beverage franchise systems in the Southern Hemisphere.
Pancake Parlour
Heritage Australian F&B network.
A franchise brand engineered to scale across markets without losing its edge.
The Sphere Agency
Our Services For Food & Beverage Franchise
Common
Questions
Everything you need to know about our food & beverage franchise marketing work.
A franchise marketing agency handles the brand, national campaigns and rollout mechanics that make a multi-site F&B network scale — brand system, franchisee playbooks, LSM tools, national media, store-launch marketing and everything in between.
“Sphere didn't just build our brand — they gave us a strategic platform that changed how we compete in food & beverage franchise.”
Marketing Director · Food & Beverage Franchise
Selected Work
Food & Beverage Franchise Work That Delivered
A snapshot of the sector work we've built — from strategy to shelf, screen and storefront.
In Good Company
Trusted by ambitious Australian brands
Ready When You Are
Let's Build A Food & Beverage Franchise Brand That Outperforms.
Book a 30-minute call with a senior partner. No account managers. No layers. No proxies.