Sector — Food & Beverage Franchise
Food & Beverage Franchise Marketing Agency
The Sphere Agency is a food and beverage franchise marketing agency working with national and international F&B networks. We build the brand system, run the national campaign and give every franchisee the local marketing tools they need — without breaking the brand at store level.
Franchise marketing is a scale problem. A brand only works when every store looks, sounds and feels like the same brand — and every franchisee has playbooks that actually drive foot traffic. Our franchise clients span from 5-store networks to 1,000+ store systems across Australia and Asia.
How we work with food & beverage franchise brands
Why franchise networks stop scaling — and how we fix it
Every hospitality franchise agency hits the same wall: national brand consistency versus franchisee autonomy. We resolve it with a rigorous brand system, a franchisee-ready asset portal, and LSM playbooks templated by store type — so store 300 looks like store 1, and every local franchisee can run campaigns without breaking the brand. It's the operating model behind Nando's 230+ stores, Chatime's rollout across 80+ cities, and Tealive's 1,000+ store international footprint.
One senior team from strategy to store opening
QSR marketing, café franchise marketing and multi-site rollout demand the same discipline: brand thinking, campaign engine, and store-level execution running as one program. Our restaurant marketing agency team handles the national campaign flight, franchisee comms, launch PR and local activation together — because splitting them across three vendors is where franchise brands quietly lose the plot.
- QSR marketing agency
- hospitality franchise agency
- café franchise marketing agency
- restaurant marketing agency Australia
- multi-site marketing rollout
- franchise brand consistency
- food franchise branding agency
- LSM local store marketing agency
Food & Beverage Franchise Capabilities
Multi-Site Rollout
Multi-site rollout planning and execution for new stores, refits and rebrands. We manage brand rollout across dozens or hundreds of locations at once — signage, fitout collateral, launch marketing and franchisee training.
Franchise Brand Consistency
Franchise brand consistency through detailed brand systems, franchisee brand guidelines, approved asset libraries and marketing portals — so store 300 looks exactly like store 1, and every LSM piece protects the brand.
National Campaign Support
National campaign development and support for franchise networks — LTOs, seasonal campaigns, product launches and brand-building work — planned around POS calendars and rolled out through franchisee comms.
Local Store Marketing
Local store marketing (LSM) playbooks, templated assets and franchisee training so every store can execute geo-targeted acquisition, community activations and grand-opening campaigns without going off-brand.
Franchise networks we've built and grown
From 5-store startups to 1,000+ store international networks, we've delivered brand, campaign and rollout support across some of the most recognisable food and beverage franchise systems in the Southern Hemisphere.
Pancake Parlour
Heritage Australian F&B network.
A franchise brand engineered to scale across markets without losing its edge.
The Sphere Agency
Our Services For Food & Beverage Franchise
Common
Questions
Everything you need to know about our food & beverage franchise marketing work.
A franchise marketing agency handles the brand, national campaigns and rollout mechanics that make a multi-site F&B network scale — brand system, franchisee playbooks, LSM tools, national media, store-launch marketing and everything in between.
“Sphere didn't just build our brand — they gave us a strategic platform that changed how we compete in food & beverage franchise.”
Marketing Director · Food & Beverage Franchise
Selected Work
Food & Beverage Franchise Work That Delivered
A snapshot of the sector work we've built — from strategy to shelf, screen and storefront.
In Good Company
Trusted By Australia's Most Ambitious Brands
Ready When You Are
Let's Build A Food & Beverage Franchise Brand That Outperforms.
Book a 30-minute call with a senior partner. No account managers. No layers. No proxies.