Hospitality — Sydney
Hospitality Marketing Agency Sydney
The Sphere Agency is a hospitality marketing agency working with Sydney venues, restaurant groups and QSR networks. Senior team, Melbourne studio, on the ground in Sydney regularly — building the brand, shooting the menu, and running the trade-area campaigns that convert Sydney's spend into repeat visits.
The 2021 Census counted 133,334 Greater Sydney residents working in Accommodation and Food Services. Census night fell during a lockdown, so that count may sit below normal trading levels.
Destination NSW reports that "In the year ended June 2026, Sydney welcomed 64.6 million domestic visitors, who spent $21.4 billion in the state", and that Sydney "also welcomed 3.8 million international visitors", who spent $13.7 billion in the city. Inside the City of Sydney local area, the Floor Space and Employment Survey 2022 counted 22,435 hotel rooms, 6,131 serviced apartments and 6,639 backpacker beds. Hotels, bars and restaurants are serving domestic and international guests with different booking habits. Segment by where guests come from and when they decide, and make direct booking simple enough to compete with third-party platforms.
Hospitality Capabilities In Sydney
Venue & Group Brand Identity
Hospitality brand identity systems that hold up across menu, signage, uniforms, packaging, delivery and social — for single venues, multi-venue groups and QSR chains. Distinctive, ownable and rigorous enough to scale from one venue to a hundred.
Menu-Led Campaign Creative
Menu launches, LTOs, seasonal promotions and product-hero campaigns — food and drink photography, video, paid social and in-venue POS built as one integrated flight, not stitched together post-shoot.
Multi-Venue Rollout & Group Marketing
National campaign rollout for hospitality groups and QSR networks — group-level brand campaigns, venue-level LSM playbooks, launch marketing for new openings and refits, and franchisee support where relevant.
Local Trade-Area Marketing
Trade-area targeting on Meta, TikTok, Google and out-of-home for individual venues — geo-fenced acquisition, community activations, review strategy and loyalty programs that fill quiet dayparts without eroding margin.
Trusted by hospitality brands with Sydney footprints
The Sphere Agency has delivered brand, campaign and rollout work for QSR and casual-dining networks with substantial Sydney presence — including Chatime, Roll'd and Nando's — plus multi-venue groups navigating Sydney's precinct dynamics.
Chatime
Rebrand rolled out across 80+ cities and 1,000+ venues.
View Work ClientRoll'd
National QSR brand and campaign work.
View Work ClientDa Jerk
Hospitality brand creation from concept to launch.
View Work ClientPop Meals
F&B brand build and campaign rollout across markets.
View Work ClientMelbourne Coffee Co
Cafe brand campaign work.
View WorkNando's
230+ venues. ~$10m earned PR value in 12 months.
Hospitality work built and launched from our Sydney studio.
The Sphere Agency
More Sydney Capabilities
See the national Hospitality sector page or dive into the service streams that pair best with hospitality brands in Sydney.
Common
Questions
Working with a hospitality agency in Sydney.
Yes. Sydney venues and groups are worked from our South Yarra studio, with the senior team on the ground in Sydney for launches, workshops, franchisee sessions and shoots. Media planning, buying and rollout is run in-house.
“The Sphere team in Sydney thinks like operators, not just marketers. That's why our brand actually shifted the numbers.”
Managing Director · Hospitality brand · Sydney
Sydney — Selected Work
Hospitality Brands That Deliver In Sydney
A snapshot of the hospitality work we've shipped out of our Sydney studio.
In Good Company
Trusted by ambitious Sydney brands
Sydney — Let's Talk
Ready For A Hospitality Brand That Outperforms In Sydney?
Book a 30-minute call with a senior partner. Senior-led, no proxies, no layers.