Hospitality — Melbourne
Hospitality Marketing Agency Melbourne
The Sphere Agency is a hospitality marketing agency in Melbourne, working with venues, restaurant groups and QSR networks from our South Yarra studio. We build the brand, shoot the menu, and run the trade-area campaigns that fill tables from Chapel Street to Fitzroy — not just on a Friday night.
Accommodation and Food Services employed 148,723 Greater Melbourne residents at the 2021 Census. That count was taken in August 2021 during a lockdown, so it may understate the sector.
Visitor demand shows up more clearly in recent figures. Visit Victoria reports that in the 12 months to December 2025 Melbourne had 3.5 million overnight interstate leisure visitors, "staying a total of 13 million nights in the city and spending $5.9 billion". The Victorian Government puts hotel room nights sold in Greater Melbourne in 2025 at 12.1 million. For venues and hotels, that adds up to two audiences: locals who decide on the night, and interstate travellers who book from another city weeks ahead. Campaigns for the second group need to start earlier, appear where trips get planned and keep the booking path short.
Hospitality Capabilities In Melbourne
Venue & Group Brand Identity
Hospitality brand identity systems that hold up across menu, signage, uniforms, packaging, delivery and social — for single venues, multi-venue groups and QSR chains. Distinctive, ownable and rigorous enough to scale from one venue to a hundred.
Menu-Led Campaign Creative
Menu launches, LTOs, seasonal promotions and product-hero campaigns — food and drink photography, video, paid social and in-venue POS built as one integrated flight, not stitched together post-shoot.
Multi-Venue Rollout & Group Marketing
National campaign rollout for hospitality groups and QSR networks — group-level brand campaigns, venue-level LSM playbooks, launch marketing for new openings and refits, and franchisee support where relevant.
Local Trade-Area Marketing
Trade-area targeting on Meta, TikTok, Google and out-of-home for individual venues — geo-fenced acquisition, community activations, review strategy and loyalty programs that fill quiet dayparts without eroding margin.
Melbourne hospitality brands we've built and grown
From single-venue Melbourne launches to national QSR networks, we've delivered brand, menu photography, campaign and rollout work for hospitality names including Chatime, Roll'd, Pop Meals, Nando's and Melbourne-founded operators across CBD and inner-suburb precincts.
Chatime
Rebrand rolled out across 80+ cities and 1,000+ venues.
View Work ClientRoll'd
National QSR brand and campaign work.
View Work ClientDa Jerk
Hospitality brand creation from concept to launch.
View Work ClientPop Meals
F&B brand build and campaign rollout across markets.
View Work ClientMelbourne Coffee Co
Cafe brand campaign work.
View WorkNando's
230+ venues. ~$10m earned PR value in 12 months.
Hospitality work built and launched from our Melbourne studio.
The Sphere Agency
More Melbourne Capabilities
See the national Hospitality sector page or dive into the service streams that pair best with hospitality brands in Melbourne.
Common
Questions
Working with a hospitality agency in Melbourne.
The Sphere Agency is at 11 Wilson St, South Yarra VIC 3141 — a short walk from Chapel Street. Brand, campaign, food photography and trade-area media for our Melbourne hospitality clients is run out of that senior-led studio.
“The Sphere team in Melbourne thinks like operators, not just marketers. That's why our brand actually shifted the numbers.”
Managing Director · Hospitality brand · Melbourne
Melbourne — Selected Work
Hospitality Brands That Deliver In Melbourne
A snapshot of the hospitality work we've shipped out of our Melbourne studio.
In Good Company
Trusted by ambitious Melbourne brands
Melbourne — Let's Talk
Ready For A Hospitality Brand That Outperforms In Melbourne?
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