Hospitality — Brisbane
Hospitality Marketing Agency Brisbane
The Sphere Agency is a hospitality marketing agency working with Brisbane cafés, QSRs, casual-dining venues and multi-venue groups. Melbourne-headquartered and delivered nationally, we build the brand, run menu-led campaigns and give every venue the trade-area marketing tools it needs to fill seats mid-week — not just Friday night.
At the 2021 Census, Greater Brisbane had 80,190 residents employed in Accommodation and Food Services, out of 1,244,782 employed residents.
The Brisbane Economic Development Agency, citing Tourism Research Australia, puts international visitor expenditure at $4.1 billion in the year ending March 2026, from 1.4 million international visitors staying 31.7 million nights. The same release puts domestic visitor spending at $13.7 billion, 37% of Queensland's total, from 9.7 million domestic overnight visitors staying 27.2 million nights. Hotels and venues are marketing to intrastate and interstate travellers and international guests at the same time, and those groups find and book places differently. Campaigns should be split by market and timed to when each group plans, backed by a website and booking flow that work properly on a phone.
Hospitality Capabilities In Brisbane
Venue & Group Brand Identity
Hospitality brand identity systems that hold up across menu, signage, uniforms, packaging, delivery and social — for single venues, multi-venue groups and QSR chains. Distinctive, ownable and rigorous enough to scale from one venue to a hundred.
Menu-Led Campaign Creative
Menu launches, LTOs, seasonal promotions and product-hero campaigns — food and drink photography, video, paid social and in-venue POS built as one integrated flight, not stitched together post-shoot.
Multi-Venue Rollout & Group Marketing
National campaign rollout for hospitality groups and QSR networks — group-level brand campaigns, venue-level LSM playbooks, launch marketing for new openings and refits, and franchisee support where relevant.
Local Trade-Area Marketing
Trade-area targeting on Meta, TikTok, Google and out-of-home for individual venues — geo-fenced acquisition, community activations, review strategy and loyalty programs that fill quiet dayparts without eroding margin.
Hospitality brands we've built and grown
From single-venue launches to national QSR networks, we've delivered brand, campaign and rollout work for some of the most recognisable hospitality names in Australia and Asia — including Chatime, Roll'd, Pop Meals and Nando's.
Chatime
Rebrand rolled out across 80+ cities and 1,000+ venues.
View Work ClientRoll'd
National QSR brand and campaign work.
View Work ClientDa Jerk
Hospitality brand creation from concept to launch.
View Work ClientPop Meals
F&B brand build and campaign rollout across markets.
View Work ClientMelbourne Coffee Co
Cafe brand campaign work.
View WorkNando's
230+ venues. ~$10m earned PR value in 12 months.
Hospitality work delivered nationally for brands operating in Brisbane.
The Sphere Agency
Related Service Streams
See the national Hospitality sector page or dive into the service streams that pair best with hospitality brands in Brisbane.
Common
Questions
Working with a hospitality agency in Brisbane.
Both. We've launched independent venues and rolled brand and campaign work across national and international networks like Chatime, Roll'd and Nando's. The approach scales — the strategic thinking is the same.
“Working with Sphere out of Melbourne — even though we're based in Brisbane — feels senior, direct and commercially sharp. That's rare.”
Managing Director · Hospitality brand · Brisbane
Brisbane — Selected Work
Hospitality Brands That Deliver In Brisbane
A snapshot of the national hospitality work we've shipped for brands operating in Brisbane and beyond.
In Good Company
Trusted by ambitious Brisbane brands
Brisbane — Let's Talk
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