Bosch’s DIY range of power tools was seen as being overly expensive by a target market that had no real emotional connection with the brand.


A multi-channel campaign appealing to the passionate DIYer that light-heartedly highlighted the improved results you could obtain with Bosch’s premium power tools. The campaign included the first ever locally produced TVC for this division of Bosch.


The campaign proved a big success, staying faithful to Bosch’s heritage while helping bring a slightly more Aussie, down-to-earth touch to the German brand.

Let's chat


We would love to chat to you about
how we can help your brand.
Simply give us a call or complete the
form and we'll get right back to you.


Level 1, 580 Church Street,
Richmond, VIC, Australia. 3121

Phone & Email

+61 3 8001 8088