Genesis Fitness was looking to increase members while improving their retention rate of existing members. It was discovered many members cancel their memberships after failing to get actively involved at the gym and therefore failing to achieve their desired results.
We launched the first ever Genesis Before and After Body Challenge – a 12-week challenge where Genesis helped participants transform their bodies with right training, advice and nutrition.
As part of the challenge we developed a website that became a hub of activity as people shared videos, photos, tips and more. At the end of the 12 weeks, we announced the ten national finalists and let the general public vote for the winner.
The challenge was such a success that it is now a regular event at Genesis. The voting element of the competition proved a great way to showcase the results people can achieve at Genesis, with people flocking to the website to view the finalists’ incredible before and after photos.
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