Good things, a new retail chain in China that will sell quality Australian imports, were after a brand guide that could help communicate their range of premium, healthy ‘good things’. We created a brand mark (including English and Chinese varients) that combinined a sophistaced font in luxurious gold with a watercolour illustration of leaves. This became the first aspect of a visual style where ‘good-for-you’ and organic meets modern and refined.
Good things were so impressed by our work, they asked us to design the interior look and feel for their first store – selecting everything from the lighting to the flooring, crafting a look that further expands on the sophisticated, fresh approach outlined in the brand guide.
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