Challenge

We needed to rapidly grow Nando’s without the brand being seen as too big or corporate like the other large fast food chains. It was essential the brand keep its cool, subversive image.

Solution

We punked the prank king himself Sacha Baron Cohen at the Australian premiere of his film Bruno.

Results

The stunt generated over eight million dollars in global publicity within 48 hours leading to a double-digit spike in sales that week.