We needed to keep Nando’s top of mind while competing against fast food brands with far greater marketing budgets.
We quickly capitalised on stories that had the public’s attention and ran topical ads around such situations and events. These ads require a very fast turn around but often generate a fantastic bang for buck with the resulting PR.
In a 12-month period we generated over $10 million in PR while also keeping Nando’s relevant and part of the pop culture conversation.
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