Challenge

Planet Mavo is a new app that connects restaurants with diners. The app allows restaurants and cafes to provide special offers and deals to people searching for nearby restaurants to dine at. The task was to launch the app, selling the benefits to both restaurant owners and diners.

Solution

We created a fun, light-hearted campaign in keeping with the joy people feel when dining out. The line “It’s happening on Planet Mavo” tapped into the excitement of being at a happening restaurant as well as the live, real time nature of the Planet Mavo app – these offers are happening right now.

Results

The campaign has only just gone live. Watch this space!