Sphere Roll'd Seasonal Promotions Campaign
Sphere Roll'd seasonal promotions
Sphere Roll'd Pho campaign Adshel
Sphere Roll'd seasonal promotions soldier campaign

Roll’d Seasonal Promotions

Challenge

Roll’d were looking to run seasonal promotions to boost sales and attract new customers.

Solution

We decided to hero the brand’s two most popular products (Soldiers® and Phở) during the seasons they were best suited to. Phở makes the perfect winter warmer, while Soldiers® are a refreshing option on hot summer days.

 

Soldiers® summer campaign

Soldiers® are loaded with fresh veggies and herbs, but you can’t always tell that just by looking at them. With our Soldiers® campaign we wanted to create some real appetite appeal by showing exactly what goes into each rice paper roll – highlighting how healthy and delicious they are.

The national campaign, which ran across radio, digital and outdoor, also educated consumers about the many other benefits of Soldiers®, such as being a perfect snack on-the-go. Importantly, the campaign line of “All Roll’d Up”helped to build brand awareness and ensured consumers think of Roll’d when they think of rice paper rolls.

 

Phở winter campaign

Building on the ‘Love the Journey’ platform, the idea for the Phở winter campaign was to highlight the appeal of enjoying this Vietnamese staple during the colder months. We wanted to hero Phở and own it, just like how Nando’s own Peri-Peri and KFC own fried chicken. To entice people to try Phở, we combined mouth-watering visuals that highlighted Phở’s hearty winter goodness with an irresistible price point.

Results

Summer campaign

The Soldiers® campaign was a huge success with sales booming, up 28% YoY and all stores reporting a positive increase in Soldier sales.

 

Winter campaign

The campaign helped establish Phở as a new winter favourite in Australia, reaching over five million people with an average frequency of 12.24 times, giving sales of Phở a welcome boost in the process.

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Contact

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Location

Level 1, 580 Church Street,
Richmond, VIC, Australia. 3121

Phone & Email

+61 3 8001 8088